RAO INSTITUTE
Pitch Presentation and Logo Design
My Role: Graphic Designer | Art Director
I was hired by a creative agency to design the logo and interactive pitch deck for the RAO Institute - the world’s first institution certified by the Peruvian Ministry of Health to practice, study, and preserve Amazonian medicine within a Western clinical framework.
As a Graphic Designer and Art Director, I was responsible for the visual identity, including the RAO Institute logo, and the design of the pitch presentation. The work involved crafting a cohesive and symbolic visual language using bold imagery, minimal text, custom digital illustrations, and AI-generated visuals, all grounded in the Institute's mission to blend ancestral wisdom with scientific rigor.
Horizontal Logo:
Blends Caduceus (representing Western medicine) with plant motif symbolizing natural healing.
Circular Logo:
Blends the Caduceus with tree branches and roots, symbolizing Amazonian plant knowledge, balance, and natural healing. This version is designed as a emblem, ideal for profile icons, stamps, stickers, or product packaging.
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Tools Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
Year: 2025
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