Concept Art / Motion Designe
For the Salesforce project, Introducing Customer Success
I worked as a creative director and motion graphic designer for the client Salesforce in two different projects with the same subject - Introducing Customer Success.
1. Customer Success - Introducing Blaze
In the first project I was motion graphic designer and editor responsible for the concept art, the special digital effects and the motion animation.
I had to create mystery landscapes for the five main characters with existing graphic assets. Following the director's idea I recreate the look of the golden hour, using red/yellow, blue/purple tint.
In this 2D environment I animate five characters, clouds, fog, smoke, stars, water and dramatic sky, in some moments integrating real footage of water and clouds.
2.
Introducing SalesForce Success Cloud
I worked as a creative director, in charge of a 5 animators and responsible for the concept art look. Also I had to create the storyboard, new graphic assets and landscapes. The concept was the same, golden hour, mystery world, integrating video footage, special effects and graphics.
